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Network Marketing vs. Direct Sales

Which one is best for you?

by Kara Jankowski  |  8879 views  |  3 comments  |        Rate this now! 

Doesn’t seem fair does it?

With a direct sales business model, you don't necessarily have to buy samples or pre-purchase or hold any inventory. Plus, my customers pay me directly. No waiting for the company! Afterward, I send the wholesale portion to the company, and I’m left with a cool $1,000 per sale for myself. Again, this may not be typical to all direct sales companies. But if you look, you can find it!

Marketing to Friends and Family

Ugg, the dreaded “warm market.” Did you know that a network-marketing company’s main marketing focus is YOUR friends and family? They call it “word of mouth” marketing. But what it really should be called is “embarrassing.”

What this kind of marketing will get you is a reputation that you’re a product pusher. People will start to avoid you. And these aren’t strangers avoiding you. These are the people that make up your life!

In my direct-sales business model, we are taught to find targeted prospects, not push our business onto friends and neighbors. With my current company I only speak to people who are already searching for this kind of business or product, so that I spend my time responding to inquiries.

It’s the only way to build a business and keep your dignity at the same time. Make sure you know to whom you are expected to market your product, or you could suffer the same fate.

Ask yourself these questions as you research a home business:

1.) Do I want to leverage my time by earning hundreds or thousands per sale, or do I want to earn pennies on the dollar?

2.) Do I want to be able to work at my own pace around my schedule and my family, or do I want to meet monthly quotas?

3.) Do I want to get paid first and immediately, or do I want to spend money on samples and inventory then wait around for a monthly paycheck?

4.) Do I want to return inquires from people who have already expressed an interest in my business, or do I want to bug my friends and family?

I haven’t covered every issue you can encounter with a network-marketing company, but these are the main ones that caused me to turn tail and run. Now, the way I feel about myself and my business has completely changed. Before, I felt like I was bugging people. Now, I know that I’m helping people.

About the Author

Kara Jankowski has been an entrepreneur for five years. Her passion is helping others find success at home by sharing her knowledge, experience and support. If you'd like to learn more about Kara, visit her personal web page at www.FollowALeader.com. If you'd like to learn more about Kara's business, please visit www.FollowALeader.net or call her directly at 603-664-3553.

Read more by Kara Jankowski

3 comments so far...

  • Nice Job! Approx. 80% of the NWM industry is fueled by women. Approx. 90% of the Internet marketing is fueled by men!

    There is a huge shift in the making here and your article is very timely!

    My friend Jackie Ulmer, whom I am sure you have heard of, well known 6 figure wahm in the party plan/direct sales industry published not more than two days ago a squidoo on this subject matter!

    You can find it on http://www.momsmakingmoneyonline.blogspot.com

    Flag as inappropriate Posted by Patricia Kagwiria Makhulo on 27th April 2008

  • Hi Maria - thanks for your comments! What you said is so true - you have to like the product you're marketing, or else what's the point?

    I'm in the education industry so of course, I'm thrilled to have such a quality product to offer - especially one that helps kids!

    Good luck with everything and take care,
    Kara

    Flag as inappropriate Posted by Kara Jankowski on 21st April 2008

  • Hi Kara,
    I know what you mean, husband spent 10s of thousands on product like Goji, Vemma, Mangosteen, noni, and amway many years ago, and to come to find out that they really didn't offer anything except a drink that was a berry. When I found Limu, and It worked for him I was amazed. Because of all the others didn't do much except cost money. I like this business, because the product does work, so when sharing it I share the product, not the business. If the product works you will share it. that is just my feeling. Soon I will see all the money he spent over the years back, but shhhh, he doesn't have to know...
    take care

    Flag as inappropriate Posted by Maria on 28th March 2008

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