When we are in business for ourselves, we can often lose focus or motivation and feel that we aren’t getting where we want to be fast enough. Growing a business takes time and patience. Below is a list of 10 important areas to help you determine if your business is heading where you want it to go.
1.) Your clients/customers are happy with your products or services, and they keep coming back for more. If you have customers who purchase products or services from you and then never come back, there might be a reason why. Ask them! Did you solve their problem in a way that they understood? Did you answer the driving question or reason why they came to you in the first place?
2.) New customers are buying your products and services. It’s important to maintain your marketing efforts and have a continuous stream of new customers. Customers come and go. If you are always finding new ones, then you will remain successful, even as more seasoned customers move on.
3.) You have an email list and that list is steadily growing. Sometimes it seems like our list just isn’t growing fast enough. As long as your list is growing and not shrinking, then you are on the right path. Is there a new marketing method you could adopt to help bring your email list up a notch?
4.) You are enjoying the time you are spending on your business. This is the number one criteria. If you are enjoying your life and your business, then you are on the track to success.
5.) You have a steady stream of visitors coming to your website. If you have a website, it’s important to know that new people are finding your site. Not marketing your website is the same as opening a store at the end of a long dirt road that comes to a dead end. There is a ton of information on-line to learn how to market your website and get people to keep coming.
6.) You are able to charge the going rate compared to other products/services in your target field. If you’ve done your research, then you know what your competitors are charging. Are you able to charge the same rate or price? If not, in what ways can you improve your image or quality of work to be more competitive? In what ways can you stand out?
7.) When you are networking and telling people what you do, they understand what you are saying and oftentimes know someone who could benefit from your business. When you tell people what you do, do they come back with questions and smiles, or do they just stare blankly at you like they don’t understand? It’s important to have a 30 second speech that explains what you do in words that anyone can understand. They shouldn’t need to be in your field of expertise to understand what you are saying you do.