So many marketing tactics, so little time! It can be overwhelming to accomplish all the marketing tasks in your business, but take notice of this high profile tactic to get your product noticed fast!
Entrepreneur moms who want to get noticed fast and make a lasting impression have a little trick up their sleeves: Product placement.
What is product placement? It is simply getting your product into the right person’s hands. Who’s hands? Why, celebrities and industry leaders of course. Hollywood celebrities or so called celebrities or high profile people in your industry. These are the people who generate the buzz, start the trends, and influence the general population.
Take this example for instance:. Two moms start a tee shirt company called Planet Mom T-Shirts and what do they do to get themselves noticed? They attend a local comedy show and make it close enough after the show to hand Kathy Griffin two T-shirts. Imagine their joy when, a few months later, Kathy Griffin wore one of the shirts on her television show. Media attention and lots of orders soon followed.
The costs are minimal, but the exposure can be huge. Never underestimate the power of a celebrity. Scan you local newspaper to see who is in town, if they are a part of your target market, or influence your target market, try and get your product to them.
Can’t get to celebrities, it’s ok. Product placement can work in other ways. Have a product that appeals to moms?
- Offer freebies to select big name mommy bloggers, if they like it, they will blog about it getting you exposure.
- Submit it for a review on a suitable review site. There are mom’s magazine online, ezines, newsletters, all targeting moms that could review and feature your product.
- Offer your product as a contest prize.