Coming up with a name for your new company can be tough. Do you use your own name such as Aliza Sherman and Associates, adding the “Associates” part even though you are only a company of one just so you sound bigger? Do you come up with a strange new word for your name like “Azila Multimedia.” which is Aliza spelled backwords, by the way. And with the Web being so essential to your overall brand, finding a domain name that isn’t yet taken is a challenge.

I thought I’d share how I came up with my business names over the years and also include anecdotes from other women about how they named their businesses. Also check out this previous post that includes some tips on naming your business. Read the rest of this entry »

This question was recently posed to WorkItMom:

“If I am going to start a business, does it mean that I will have to work 10 hours a day from the start?”

The quick and easy answer to this question is: It depends what kind of business you want to start.

But even hearing the question makes me wonder what people think business ownership is all about. Read the rest of this entry »

How good are you at tooting your own horn? I think that many women have a very hard promoting themselves and what they do. Sure, I’m making a big, blanket statement here, but correct me if I’m wrong. Tell me how YOU promote yourself on a regular basis?

I think women often have a hard time self-promoting because we - women - are expected to avoid drawing attention to ourselves. And when we do, it seems that other women are the most offended by this. I’ve had many women over the years label me a “Self Promoter,” their voices dripping with disdain. “Self Promoter” in their minds was synonymous with “Spotlight Hog” and “Egomaniac.” And when I refused to apologize when I tooted my own horn, I was called a “conceited bitch.”
Read the rest of this entry »