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Entrepreneur Mom

with Aliza Sherman

If you own a business - home-based or otherwise - this is the blog where you'll find practical tips and smart ideas about entrepreneurship. I've started and run 4 different businesses so "been there, done that." I'll also invite successful entrepreneurs to share their best advice with you.

To learn more about Aliza, check out her profile on Work It, Mom! and her website, www.mediaegg.com.

The Story of My Mentors

Categories: Business Essentials, Uncategorized

4 comments

New York skyline at night.Image via Wikipedia

I’m working on a series of articles about mentoring for women business owners for a client of mine, and it got me reminiscing about my own mentors when I had my Internet company back in the 1990s. While my articles will be filled with tips for finding a mentor (or finding a mentee), I have to admit that my own path to my three key mentors was much more serendipitous.

At the time, I was the first woman to start a full-service Internet company in Manhattan that focused exclusively on creating content and community for women on the Web. All of our sites (Cybergrrl.com, Webgrrls.com and Femina.com) focused on a female audience and all of our clients focused on the women’s markets. But at that time, there were no women at the helm of new media companies, particularly none bigger than my own company from whom I could “learn the ropes.” Finding a mentor in my industry was a major challenge.

So here is the story of My Three Mentors. I think you’ll be surprised where I found them…or how they found me.

Mentor #1 - The Dad

While running Cybergrrl, Inc., I received hundreds of emails each day from fans of our work and spent 3-5 hours in the wee hours of every night answering each one personally. One email was from the father of a boy and girl asking me how could he engage his daughter more in computers. His son was very interested in the family computer but his daughter wasn’t.

“What web sites would you recommend for my daughter?” he asked.

“How old is she?” I asked, ready to craft a careful and appropriate list of site recommendations based around his daughters age.

“Three,” he said. I immediately loved this guy.

After more email exchange, I finally glanced at his sig file. He was, at the time, with @Ventures, one of the early Internet venture capital firms. And he offered to help me in any way. His name: Jerry Colonna who later became a partner in FlatIron Partners, an extremely influential VC firm in the early days of the Web 1.0.

Wow! A venture capitalist was offering to help ME out? I was so green in my business that didn’t know what to do with that information even though I knew it was important. I ended up visiting him periodically for advice that turned into really deep and philosophical discussions about business and life.

Jerry eventually introduced us to my company’s first major investor. Then, at the most difficult time in my business - when I was having conflicts with my business partner - Jerry was there not to judge, but to offer perspective and support. Jerry has remained a friend over the years as well as someone I truly admire.

Mentor #2 - The Straight Shooter

My next mentoring relationship came about when I received an email from a man asking for permission to use my Cybergrrl logo (a cartoon of myself that I drew by hand on my computer with a hot pink cape and bold yellow “CG” on a blue breastplate).

“I’ve actually been using it already to demonstrate an animation product I’m working on called FutureSplash,” he confessed. “Just showed it to the folks at WiRed magazine.”

Turns out, the guy was Charlie Jackson, a maverick venture capitalist from California and FutureSplash was the precursor to Adobe Flash. We immediately connected when he told me he had built an Olympic quality shooting range and that the US Olympic team was starting to use it for training. I was a gun owner in Manhattan, toting my 9mm to the range at 20 West 20th for target practice so was immediately intrigued.

Charlie ended up spending some late night phone time with me as I worked on revamping a business plan for the next rounds with VCs. He was generous with his time and unreserved with his critique. I appreciated his no-nonsense advice and gained a much better perspective of how to separate myself from my business.

And eventually, I did get a tour of the shooting range.

Mentor #3 - The Guru

The email exchange between my third mentor was very telling - about the nature of email networking, that is.

“I love the work you are doing for women online,” read the first one from Samir Arora.

We began exchanging emails periodically, and Samir was always praising me for my mission to empower women through technology.

Eventually, Samir was going to be in New York City on business, and I was thrilled to be meeting up with my email mentor.

“Let’s meet for dinner,” Samir wrote.

“Great! What do you look like? You know what I look like from photographs,” I said.

The response included “short dark hair” and “dark skin.”

And then I realized that after all these months I forgot to ask a critical question to recognizing Samir at a crowded restaurant.

“Are you a man or a woman?”

Of course, anyone familiar with Eastern Indian names would know that Samir is a male’s name, but I didn’t and for months had been corresponding with Samir without ever knowing if he was male or female.

We met for lunch or dinner on a number of occasions when Samir’s work found him in Manhattan. And our discussions were filled with references to Zen Buddhism and “finding one’s passion” and all of the terms and philosophies that hadn’t yet caught on as the “next wave of business.” Samir taught me to be true to myself, to not be afraid to run a business based on my personal integrity.

While I’m not in touch on a regular basis with any of my mentors from the 90s, I do know that I could send an email or pick up the phone and call today and all three would be there for me.

Here are some of my tips for fostering a positive mentor/mentee relationship:

1. The mentor/mentee relationship should be mutually beneficial and yet approached without any expectations.

2. That said, you should still outline your desired outcomes such as “I’d like to learn how to better handle the growth of my company.” In my case, I had distinct issues that I presented to my mentors based on what was happening with me and my company at any given time.

3. Use all available forms of communication. Back in the 90s, we had email, phone and in person. Today we have IM and audio/video conferencing such as Skype. Coordinate with your mentor based on their preferences and capabilities.

4. Don’t take the relationship for granted. Friendships do form from mentor/mentee relationships but in many cased, they do not and things stay on a purely business level. Don’t diminish the value of those relationships and the guidance you can receive from them. And remember: your mentor is NOT your psychotherapist!

5. Keep an eye toward the positive. You should never leave a mentor/mentee meeting feeling beaten down and hopeless. But don’t always expect sunshine and daisies either. Even in the bleakest situations, there are positive ways to change and grow. A mentor should be able to help you see that proverbial light at the end of the dark tunnel.

6. Know when to walk away. Not every mentor/mentee relationship is a good fit. Trust your gut and if something doesn’t feel right, be courteous and thank them as you say goodbye.

Who is YOUR mentor and what have they helped you with in terms of your business?

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4 comments so far...

  • I do not have a mentor but thank you for this information in my quest for searching for one.

    Diana  |  July 24th, 2008 at 7:01 pm

  • Good advice, and nice to see the positive approach. Mentoring is a two-way street, and people often have a hard time figuring that out.

    Interesting that your three mentors were all men. Anyone have any good experiences with a female mentor? There have to be some out there.

    SKL  |  July 25th, 2008 at 2:50 pm

  • Hi, I’m new to workitmom and was immediately attracted to this blog. Who doesn’t need a good mentor? Mine is a woman who has spent a lot more time in the business world than I, since I am one of those artsy, writer types who gets to know people with little focus on the business side. I’m learning to pay attention to business now. She’s even helping me learn the little things like terms. And, I’ve been blessed to work for a great Internet site for professional women that offers great information for anyone wanting to “make it” professionally — particularly if you’re an entrepreneur. Take a peek at http://www.w2wlink.com and click on Entrepreneurial Journey, if that’s your thing, or check out one of our other great categories. And, you can find help with one of our peer groups, called Network Circles. I’ll be anxious for input about the mentoring found there!

    Caren  |  July 25th, 2008 at 5:14 pm

  • Your stories about the mentors suggests one further tip: take advantage of opportunities to meet people and make friends. In all three cases, you could have merely sent a polite answer and forgotten about it. Instead, you engaged these people in conversation and got to know them. That’s fun in and of itself. But it also means that you’ll recognize a potential mentor when you see one.

    This is easier for people who make friends easily. But, for those of you who feel you don’t, we’re only talking about business friendship here, not deep personal friendship, and that’s easier.

    My own career got a huge boost from my mentor, who watched over everything I did and offered criticism and advice. There are lots of people out there with experience and knowledge who like helping out beginners. Often the “mentor/mentee” relationship is tacit and implicit.

    I’d enjoy hearing more about the “mutually beneficial” point, which you listed in your tips but mostly didn’t discuss in your examples. I often took care of tasks for my mentor that would have been boring and easy for him, but which were valuable learning experiences for me (it was sort of like an apprenticeship in that regard). You should make yourself useful, if there’s any way you can.

    There are also many groups that help women entrepreneurs these days, and they might turn out to be a good place to make contact with potential mentors.

    DLW  |  July 26th, 2008 at 3:18 pm