I’m back from the big trade show in Las Vegas. It goes through Thursday, but Susie Sunshine is holding down the fort for me so I could come back home and get to work. And lots of work, there is. I learned a good lesson in Vegas. Sometimes the business comes from the most unlikely places.

Things went really slow on Sunday. And Monday. I was starting to wonder if this was a big mistake and that maybe I was throwing my money away being at this show. My husband gave me the “you will never know if you don’t try it” speech and I started to
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OK, that’s not how the saying goes but that is my life these days. All of those mailers I decided to do? I ended up with 624. While affixing address label number 618, I noticed the address said “Santa Monica Boulevard, Richmond, VA.”

You see where this is going. In case you don’t know, there is no Santa Monica Boulevard in Richmond. I know this personally. I should have been tipped off by the Hawaiian street names in Tennessee before that but I was too
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I got a killer piece of advice from Jaime when I was at Blogher. She said that her biggest mistake was getting all caught up in designing her display for the big trade show and she didn’t take the time to reach out to potential customers BEFORE going.

Brilliant.

Not that I was stressing about my display yet. Because it isn’t even September yet. Why think about something until you have to leave tomorrow?
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As I prepare to attend this trade show in September, the phone calls have begun. I have been inundated with calls about advertising in trade magazines, on websites, in commercials and as a featured advertiser. Everyone wants to sell me ad space. Who knew there was so much ad space out there?

I think it’s clear to anyone reading this blog that I am fairly new to this game. I started my business in 2006 on the internet. While my tees are now available in coffee shops and boutiques beyond Baby Brewing.com, mine has been a journey solely on the Internet Super Highway. I’ve advertised on blogs written by writers that shared my sense of humor and had a faithful readership. I’ve held contests
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