For those of you small business owners out there who are involved in social media, there are several recent online tools that claim to be able to evaluate your influence you have across social media.
Klout claims to be able to measure your overall online influence, giving you a score from 1 to 100. The score will continue to adjust as it tracks your activity. The way it works is by using 35 variables across Facebook and Twitter to evaluate your True Reach, Amplification Probability and Network Score. True Reach is the size of your audience. Amplification Probability is the likelihood that your content will be acted upon. Network Score is the influence level of your audience. Each of these metrics is measured and then tracked. More information about each of them can be found on their site. Klout can be used for individuals but also for businesses. For small business use, Klout can be used to tell you which of your customers or contacts online are the most influential so that you can use that to your advantage.
Peer Index is similar to Klout but one thing I like a little bit more about it is that it also factors in your blog or other sites you have. It also shows a graph of people who you are connected with on social networks and how they compare to you.
How helpful have you found tools like this for business or is it more just an interesting tool used to show you how much influence you have online? I would love to hear more thoughts on using these tools to build and promote business. There are several other similar tools on the rise and which one have you found the most useful? Some businesses are using tools like this to offer their customers with the most influence special deals as mentioned in this article by Gigaom.com below. If you don’t know your influence online, check out these tools to see how you compare.