The Importance of Personal Branding: Thriving as a Working Mom
While the nature of the modern work place may be changing beyond all recognition, the basic principles of success and advancement remain unchanged. Whether you work in a traditional role of employment or are one of a growing number of individuals who operate as an independent contractor, your drive, commitment and ability to be proactive remain crucial in determining your future course.
Technology giant Intuit estimates that 40% of the U.S. workforce will consist of freelancers by 2020, which marks a significant shift in working methods and attitudes. Working mothers are likely to feature heavily in this demographic, as advancements in remote communication are enabling them to operate independently and maintain a healthier work-life balance.
The Importance of Personal Branding: How to Develop an Edge in your Market of Choice
In order for working mothers to thrive as independent workers, they must invest in the concept of personal branding. Just as business branding is crucial in a competitive and thriving marketplace, the personal alternative enables those who are self-employed to develop an edge among their contemporaries. With this in mind, consider the following methods of developing a personal brand and achieving professional success: -
Develop an Integrated Social Media Profile: While social media may not be for everyone, it is largely unrivalled as a contemporary business and marketing tool. It is most effective for users who strive to create an integrated online presence, which includes a uniform profile that covers sites such as Facebook, Twitter, Google + and LinkedIn. For self-employed individuals who operate in a product or craft orientated market, audio-visual sites such as Pinterest and YouTube should also be incorporated. This will not only increase your global reach, but it will also create a favorable impression among potential clients.
Consider your Offline Strategy: While cultivating a strong online and social media profile is a must, it must be supported by a productive offline strategy. One of the best ways to develop an offline personal brand is to create unique business cards, as these products offer an insight into your level of professionalism while also allowing potential clients to access viable information about your service. Thanks to advancements in basic design principles, you can even access relatively affordable business cards that look professional without costing the earth. With an innovative and relevant design, your business cards can help to establish a corporeal presence among local businesses and customers.
Ensure Consistency Across All Mediums: Whenever you adopt a fusion of online and offline branding mediums, it is all too easy to convey mixed messages that misrepresent your service or commercial philosophy. It is therefore crucial that consistency remains a key watchword as you develop your profile, whether you are cultivating a striking social media profile or developing new business car designs. By keeping a wider business vision and your core service in mind at all times, it is possible to create a consistent presence that helps to develop trust with potential partners and clients.