Here's their blurb from the home page:
Have you ever wanted a better way to:
* see what your friends are reading?
* keep track of what you've read and what you'd like to read?
* get great book recommendations from people you know?
It's not just a place to list the books you read, but a way of comnparing books with friends, finding new titles, and just general social networking through books. I haven't used it a lot yet, but I like the idea!
Go to any small, independent bookstore and you are likely to find the most current issue of the Booksense newsletter. Each month, a list of book recommendations is compiled, based on recommendations from independent bookstore employees. There are also specialty pick editions that focus on a specific theme or genre. These books might not all be on the best seller lists, but they are wonderful books nontheless.