Founder and CEO of WebVisible
Kirsten Mangers is the Founder and CEO of WebVisible, an interactive advertising platform company in Irvine, CA. Kirsten is a mom of two children who are now 14 and 17 years old. In this interview she shares with us what she has learned by building her own company, what helps her thrive as an entrepreneur and a mom, and why her husband became a stay-at-home dad.
Date company was founded : 2001
Number of employees: 40
Total capital invested to date: $5.25mm
2007 projected revenues: $15-17mm revenues, $30mm bookings
Can you tell us a bit about your company?
We provide a platform for companies to advertise with major search engines online. We bring visibility to millions of local business websites that would otherwise be lost in a vast Internet landscape.
What inspired you to start your business?
I used to be with Engage Media in their local interactive advertising division. In 2001, our unit was eliminated. We had huge contracts with major clients but no platform. I had an opportunity to renegotiate my team’s non-compete agreements, transferred all the contracts to us, and started our own company where we built our platform from the ground up.
What did you do in your previous life?